Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 58: Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy
Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.
Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapies by developing solutions for even the most challenging diseases.
In addition to his role at Tune, Glenn is the founder and Chief Instructor at NC Systema, a unique training system that blends martial arts, yoga, massage, and meditation. He's also the founder of StressProof, offering resilience training workshops and group retreats for stress management.
On the writing front, Glenn is an accomplished author with more than 25 popular science titles to his name, covering topics from astronomy and anatomy to ecology and zoology. Among these are the children's hits "Why is Snot Green?" and "Will Farts Destroy the Planet?"
In today's episode, we'll delve into the groundbreaking work Tune Therapeutics is doing in the realm of epigenetics and also hear Glenn's unique tips on communicating complex scientific topics to a broad range of stakeholders.
Additionally, we'll explore how the resilience and stress management techniques Glenn has mastered serve him in his corporate work.
Without further ado, please give a warm welcome to Glenn Murphy, Director of Communications at Tune Therapeutics.
-----
Produced by Simpler Media