Welcome to The Earn Your Leisure Podcast. Rashad Bilal and Troy Millings will be your host. Earn Your Leisure will be giving you behind the scenes financial views into the entertainment and sports industries as well as highlighting back stories of entrepreneurs. We will also be breaking down business models and examining the latest trends in finance. Earn Your Leisure is a college business class mixed with pop culture. We blend the two together for a unique and exciting look into the world of business. Let’s go!! #earnyourleisurepodcast
https://redcircle.com/shows/earn-your-leisure7962
EYL #258 Vic Mensa on the Laws of Branding, the Future of Africa, and Building a Cannabis Empire
Dive deep with Vic Mensa as he unravels his journey from selling weed to mastering the art of business. In this episode, learn about the 93 Boyz's groundbreaking moves in the cannabis industry, becoming Chicago's first Black-owned cannabis company with a dispensary. Discover the psychology behind the 93 Boyz brand and the marketing strategies that propel them forward.
Africa's potential shines brightly as Vic emphasizes its vast resources and the continent's promising future. He also highlights the success of his Black Star Festival in uniting Black Americans with the people of Ghana.
From discussing the power of publicity over advertisements to the laws of branding, Vic provides insights into the nuances of building a brand. Listen to his candid revelations about the artists that influenced him, the importance of giving back to the community, and the hurdles he overcame in Chicago.
For a holistic understanding of Vic Mensa's entrepreneurial spirit and his dedication to his roots, don't miss this episode. From branding to business, it's a masterclass in navigating the music and cannabis worlds.
#VicMensa #93Boyz #CannabisBusiness #MusicEntrepreneurship
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