Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 59: Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven mission to combat neurological diseases, fuels her work at Neurocrine Biosciences.
In today's episode, Brooke explores her unique journey from elementary teaching to a leadership role at Neurocrine Biosciences, a San Diego-based biotech company dedicated to discovering, developing, and commercializing life-changing treatments for people with serious, challenging, and under-addressed disorders. Brooke delves into the company's evolution from a startup to an industry leader and will examine the evolving landscape of healthcare, focusing on the intricate relationship between patient needs, corporate responsibility, and the complexities of modern healthcare marketing. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
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Produced by Simpler Media