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episode 20: Escape the noise | Master SaaS Content Relevance: Casey Hill
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
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0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR
???? Connect with Casey Hill????
➟ Linkedin ???? https://www.linkedin.com/in/caseyhill/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934
➟ Spotify ???? https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym
➟ Google Podcasts ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj
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????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
???? https://www.saas-sprints.com/podcast/
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➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
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➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20
#contentrelevance #contentstrategy #saas
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