The Why Forward

Dave Suico is a Branding Coach for freelancers, the chief brand strategist and CEO of Azequel. He is on a mission to help 1000 SMEs and Startup Businesses become 7-figure enterprises in the Philippines by leveraging the intersection of foundational marketing and strategic branding, so businesses can play the infinite game. He invites you to join him as he explores the common pitfalls preventing startups from transforming their purposeful vision into a profitable brand. His podcast delivers a weekly dose of branding essentials for startups through powerful conversations and digestible branding principles to help you create an impactful business without the anxiety and guesswork. Tune in every Tuesday to The Why Forward, as he covers the most pressing branding questions that keep business owners awake at night and leave them wondering how they can establish their brand. Whether you want your startup brand strategy done right or you want to earn the trust of your target market, create meaningful impact, and ultimately turn your struggling startup into a thriving one, The Why Forward is the right show for you...

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episode 13: Corporate Branding: Where Authenticity Meets Professionalism with EJ Mandapat


Are you having a problem differentiating branding types? Fear not! This episode is all about corporate branding — your key to comparing one from many! In this episode, Dave will delve into corporate branding with Elmark John Mandapat. We'll cover emotional facets, striking the right equilibrium between personal and corporate identity, and the art of evolving while preserving core values. We'll also examine how technology influences branding challenges for businesses of all sizes, highlighting the importance of authenticity and uniformity in our insights, all while keeping it concise. Hop on for this informative journey and be snappy in corporate branding! In this episode: - EJ Mandapat’s ABCD Framework - How corporate branding differs from other types of branding - Understanding your evolving corporate identity - The effects of technological innovation on brand consistency - Aligning corporate brand with social responsibility “The secret sauce to make a solid brand is start with your own people” - Elmark John Mandapat If you're ready to #MonetizeYourPurpose, feel free to hop on a call with me here ???? https://smartpa.ge/davesuico Resources mentioned: Realize Your Brand's Potential with a FREE Brand Audit: https://ldmk.io/azequel/brandaudit

Discover Your Unique Archetype with Our FREE Quiz: https://lp.vbt.site/40133/brandarchetypequiz

Join our growing community for branding strategists here: https://www.facebook.com/groups/brandingmastermindcommunity Realize Your Brand's Potential with a FREE Brand Audit: https://ldmk.io/azequel/brandaudit Connect with EJ Mandapat: Facebook: https://www.facebook.com/ej.mandapat.5 Instagram: https://www.instagram.com/mandapatej/ Connect with Dave Suico: Facebook: https://www.facebook.com/realdaveexequiel Instagram: https://www.instagram.com/daveexequiel/ Tiktok: https://www.tiktok.com/@UCMflA0Pj3J9gGxgFvLskU5A Website: https://azequel.com/ YouTube: https://www.youtube.com/@daveexequielsuico


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 October 14, 2023  1h37m