Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
https://art19.com/shows/catalyst-podcast
episode 403: Zoning in on Zone to Win - With Geoffrey Moore
Gina is joined by President of Launch, Mark Orttung, and Zone To Win author Geoffrey Moore to talk about the market enterprises are currently in and what to do with it.
This week, Gina and guest co-host and President of Launch, Mark Orttung, talk with Geoffrey Moore about his theory on enterprise business strategy and his book Zone to Win. Moore speaks on the four zones businesses exist in: performance, productivity, incubation, and transformation and how enterprises can get ahead and stay competitive in the current market. Listen into this discussion on leading enterprises through incubation and transformation.
Enterprises creating governance models after start ups for their incubation zone to get ahead and stay competitive. Leading an enterprise through transformation
Links:
Zone to Win
Crossing the Chasm
Geoffrey Moore LinkedIn