Meet Ethan, host of Startup Savant, a business podcast about the stories, challenges, and triumphs of fast-scaling startups and the founders who run them. https://startupsavant.com/podcast @startupsavantpodcast For feedback, interview requests and more, connect with us at podcast@truic.com
https://startupsavant.com/startup-savant-podcast
episode 81: The Business of Fluoride-Free Toothpaste: Risewell
Kori Estrada, founder of Risewell, joins the podcast. Kori shares the story behind her fluoride-free toothpaste brand, the problematic nature of fluoride in oral care products, and how the brand found the replacement ingredient, hydroxyapatite. With a background in finance, Kori didn't foresee a career in better-for-you products, the founder discusses the journey to becoming a founder and what she's learned along the way.
Risewell Links:
- https://risewell.com/
- https://www.linkedin.com/in/koriestrada/
Startup Savant Links:
- https://startupsavant.com/podcast
- https://www.youtube.com/@StartupSavantPodcast/
- https://www.instagram.com/startupsavantpodcast/
- https://www.linkedin.com/company/startup-savant/