PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 194: Creative Podcast Marketing with Arielle Nissenblatt
Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the podcast industry, she has experience as a studio manager, an in-app curator at Castbox, a festival organizer at Outlier PodFest, and more. She is also part of the organizing team behind the Podcast Taxonomy project, an international, multidisciplinary collaborative standard for recognizing roles and credits in podcast production. On this episode, she shares some out-of-the-box podcast marketing strategies and reveals the common mistakes people make when starting new podcasts.
Key Takeaways:
- Scams are the latest podcasting trend.
- Creative ways to market podcasts
- The current state of podcasting ad revenue
Episode Timeline:
1:36 Are there too many podcasts?
3:30 Tod's podcast entropy theory
4:15 Creative ways to market podcasts
5:15 Promo swaps
7:30 Is there a podcast ad revenue recession?
8:45 Why podcasting is such a great platform for advertisers
9:45 Scams are the new true crime.
12:00 "The Confidence Game"
13:00 The biggest mistakes people make when starting a podcast
13:50 Getting an objective opinion on your podcast
15:50 Ask your audience questions.
16:50 Is the comedy genre too crowded?
19:10 Descript's Squadcast remote recording platform
This episode’s guest:
• Arielle Nissenblatt
• Learn more at www.ArielleNissenblatt.com
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Hosted on Acast. See acast.com/privacy for more information.