PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 195: The 5 Rules of Crisis Communication with Rick Lyke from Mower PR & PA Group
As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick’s Pints for Prostates health charity.
Key Takeaways:
- Mower's 5 rules of crisis communication
- The importance of crisis preparedness
- Rick’s Pints for Prostates nonprofit
Episode Timeline:
1:30 What are some of the traditions associated with Guinness?
3:30 What are Mower's five rules for crisis communication?
4:30 Why companies should share the bad news with friends first
5:00 Why clients should take all their hits in "round one"
6:00 Companies in crisis should answer the tough questions first.
6:30 What’s the appropriate attitude a chief executive should have during a crisis?
9:45 Can responding quickly to a crisis open the door for mistakes?
10:02 The importance of crisis preparation
10:50 How to run a crisis simulation
13:00 Good PR runs 24/7.
15:15 How bad crisis management can make things worse
17:10 Rick’s Pints for Prostates nonprofit
This episode’s guest:
• Rick Lyke on LinkedIn
• PintsforProstates.org
• Mower.com
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Hosted on Acast. See acast.com/privacy for more information.