Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
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episode 60: Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis
Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients.
His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group, and the Pharmaceutical Products Division at AbbVie.
In today’s episode, Geoff details his extensive career journey from his early days in public relations and advertising to his pivotal former role at Horizon Therapeutics, a biopharmaceutical company dedicated to developing transformative medicines for individuals grappling with rare and rheumatic diseases.
Geoff also illuminates the dynamic interactions between patient-centric approaches, corporate stewardship, and the challenges associated with the swiftly evolving healthcare landscape. Moreover, he shares his personal growth narrative, reflecting on how a three-day offsite event altered his outlook on feedback, propelling him toward seeking coaching to enhance his leadership acumen.
Without further ado, please welcome Geoff Curtis, former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics.
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Produced by Simpler Media