The Innovation Rockstars podcast is your no-nonsense guide to all things corporate innovation. With a focus on actionable insights and real-world experiences, we dive deep into the practices that drive sustainable growth and transformative change. From corporate foresight to ideation and creativity to hands-on execution, our episodes bring you unfiltered conversations with the minds shaping the future of business. Tune in!
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#65 - Barbara Schandl | Mondelēz International | Crunching Numbers and Trends in the Snack Industry
"Even more important than looking at the snacking industry is looking outside the box to see what is changing in consumer behavior, but also to see how certain trends complete the bigger picture."
In this episode, we welcome Barbara Schandl from Mondelēz International. With more than 25 years of experience in consumer research and marketing at a global level, Barbara has become a true expert in consumer research. In her current role as Insights & Strategy Lead SnackFuture Ventures, Barbara shares with us her insights into the ever-changing landscape of the snack industry, revealing how Mondelez is navigating market trends and forming strategic partnerships with startups. Her unique perspective and 'different animal' approach make this a must-listen for FMCG enthusiasts and innovation seekers.
Tune in and get actionable insights from this conversation about trends in the snack industry and startup partnerships, and join us on a delicious journey of innovation in the snack world!
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