Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge–and insights from noted industry experts–to guide you through the forces shaping business today. It’s hosted by Patrick Pacheco, an EVP and President of Cadence Asset Management and Trust, who has more than 25 years’ experience and is a self-proclaimed lifelong learner. He leads discussions with business owners and subject matter experts about how they’re tackling business challenges like: ● What are ways to grow my business without growing my debt? ● How can I turn my data into meaningful information? ● Why is company culture more important than ever? It’s information you need, in one place, in under 30 minutes. More than 250,000 listeners tune in each week...
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episode 5: Under the Influence: Learning Marketing Strategy from Pop Culture
If you've been listening to In Good Companies for a while, you know that sometimes we like to shake things up. In this episode, we bring back a special guest, Dr Marcus Collins.
Remember Marcus? He is a culture expert, marketing professor and author of the best-selling book “For the Culture”. He joined us in a previous episode to talk about the power of culture in building business strategy. If you haven’t listened to it yet, you should check it out!
Marcus is an inspiring speaker, and he had a depth of knowledge to share on culture. So today, he is back in for more. In this bonus episode, Marcus pulls back the curtain on influential strategies we can find in pop culture, every day!
Marcus looks back on his background in the music industry and shares what he has learned from influential personalities like Beyoncé, or Taylor Swift. Together, we dive further into the makeup of fandoms, to understand the power of community-building.
So once more, join Patrick and Marcus in conversation, and remember: we are all influential!
Highlights:
- A refresher: why culture matters in business (1:43)
- Marcus’s background in the music industry (2:43)
- The power of fandom (5:23)
- Are influencers actually influential? (8:54)
- Breaking down the Taylor Swift effect (10:57)
Links:
- Cadence Bank Website
- Cadence Bank Twitter
- Cadence Bank LinkedIn
- Marcus Collins Website
- Marcus Collins Twitter
- Marcus Collins LinkedIn
- Marcus Collins Instagram
- Marcus Collins’s book - “For the Culture”
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.