Welcome to Communicate Like You Give A Damn, where we dive deep into the world of Diversity, Equity, and Inclusion (DEI) and explore how communicators can effectively incorporate these principles into their strategies. We firmly believe that by positioning our companies well on social justice topics and adopting a DEI lens, we play a crucial role in the success of DEI initiatives within our organizations. Your host, Kim Clark is not only a dynamic speaker and consultant but also a co-author of the Amazon number one bestseller, "The Conscious Communicator: The Fine Art of Not Saying Stupid Shit." While the title may make you think there will be plenty of swearing, it actually reflects our passion for helping communicators understand and apply diversity, equity, and inclusion (DEI) principles in their daily work. Language, communication, engagement, and a compelling vision are the foundation of DEI, and that's what we'll be focusing on. It's time to move beyond performative communication and level up our approach to truly make a difference...
https://communicate-like-you-give-a-damn.captivate.fm
episode 25: Crafting Clarity: Unveiling The Power Of Simple Messaging With Ben Guttmann
On the next episode of Communicate Like You Give a Damn, host Kim Clark connects with Ben Guttmann for an insightful conversation surrounding messaging, marketing and digital communications as a whole in reference to his new book, Simply Put: Why Clear Messages Win — and How to Design Them. As Kim and Ben take a deep dive into the foundation of his book, Ben shares his valuable insights on the power of simplicity in communication, highlighting the importance of minimalism. Ben also shares his five principles communicators can use that provide a framework for crafting powerful messages that resonate with the intended audience. You’re sure to leave this episode with a fresh perspective on messaging while elevating your communication styles in order to leave a lasting impact.
About The Guest:
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
Find Ben Here:
Book
About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change.
Communicate Like You Give A Damn Podcast
Website
YouTube
TikTok
Thank you for listening! Please review, leave a comment and subscribe!