PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 199: Understanding Retail in a Post-COVID World with Catherine Seeds
Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.
Key Takeaways:
- How younger people see retail differently
- How COVID-19 pushed retail innovation
- New retail opportunities presented by AI
Episode Timeline:
3:45 An overview of Ketner Group Communications
5:30 The biggest change in the retail industry over the past 21 years
8:00 What it was like working in retail PR during the COVID-19 pandemic
9:30 Shopping during the pandemic
10:00 Why Gen Z's attitude towards retail is different from older generations
11:45 Why are younger people less interested in brands?
16:30 How are brick-and-mortar stores innovating through technology?
17:45 New retail opportunities courtesy of AI
19:30 The grocery store of the future
22:00 What does the future hold for Ketner?
This episode’s guest:
• Catherine Seeds
• Ketner Group
• Ketner Group’s Instagram and Twitter
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Hosted on Acast. See acast.com/privacy for more information.