This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 62: Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More
How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-social-media-small-businesses-and-more
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Breakroom Listener Questions & Answers
(00:36) What Social Platforms Should Marketers Invest In? Think About Your Audience
(02:39) Add Value to the Social Platforms You're On
(03:21) How Can Marketers Distinguish Their Brand's Voice & Personality
(06:36) How Do You Jumpstart Your Marketing Without A Big Team
(09:15) Industry Challenges - Proof-Point Overload
(10:22) Industry Challenge: Nurturing Customers Before & After Purchases
(11:11) Limitation of Performance Marketing - Not Everything is Measurable
(14:11) Marketing Toolkit: Know & Connect With Your Audience
(15:13) Brand Toolkit: Consistency & Patience
(17:37) Marketing Toolkit: Flexible Roadmap