PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 200: 200th Episode Special with Global Results Communications CEO Valerie Christopherson
On this very special 200th episode of PR 360, we're thrilled to have Valerie Christopherson, founder and CEO of Global Results Communications (GRC), make her first appearance on the show! Valerie held key positions at QUALCOMM and the Porter Novelli Convergence Group prior to founding GRC in 2005. Since then, GRC has developed into the award-winning public relations powerhouse we know today, trusted by entrepreneurs on the cusp of discoveries and multi-billion-dollar enterprises breaking new ground. Here, Valerie takes a look back at PR 360’s impressive run, sharing insights and memories from along the way. She also discusses GRC’s phenomenal growth over the past 18 years and looks forward to 2024 as another exciting year of change.
Key Takeaways:
- How PR 360 has grown over the past 200 episodes
- How to stay flexible in changing times
- The importance of human intelligence in the AI era
Episode Timeline:
1:00 What Tod has learned from hosting PR 360
3:30 PR 360’s roots
4:28 The PR 360 topics Valerie finds memorable
5:30 How the podcast kept going during COVID-19
7:15 Why PR 360 would make a great book
8:40 GRC's 2023 highlights
10:00 How GRC handled the release of ChatGPT
11:00 The importance of GRC's human intelligence
12:00 Why meeting the client's needs is more important than billing
13:00 The importance of listening to clients in the tech world
14:30 How to stay open-minded in changing times
17:45 The big lessons Valerie has learned over the past 18 years
20:30 Looking forward to 2024
This episode’s guest:
• Valerie Christopherson on LInkedIn
• Global Results Communications website
Hosted on Acast. See acast.com/privacy for more information.