Podnews Daily - podcasting news

Visit https://podnews.net/update/ios17-analysis for all the links, and to get our newsletter.

How has iOS 17 affected downloads from Apple Podcasts? We look at stats from the biggest independent podcast company in “The Tech Stuff”

• Podcast app Castro is “actively seeking a new home with new owners”. Last week, we reported that Mohit Mamoria, a former Castro employee who works for Tiny, Castro’s current owners, said it was to close; but “any communication or publication regarding the app's future is not official and does not represent Castro’s views” said the blog post. The blog post was the first for three years, and did not have a named author. (The app is now working again after an extended outage last week.)
• One popular feature that Castro has is “mix to mono”. The good news is that this is built-in to your phone or computer: here’s how to enable mono listening. Fun discovery: if you wear AirPods or Pixel Buds, wearing just one earbud will automatically mix everything to mono.
• Listeners can now add RSS podcasts in the YouTube Music app on all platforms, including iOS. Our own RSS2YTM website will help you/them add your favourite shows.

Classifieds - your job or ad here

How Huberman Lab & Pod Save America make ???? — The world’s highest-earning pods partner with Supercast to offer subscriptions on their terms, under their brand. Our top 10 podcasts gross $18M+ in subscription revenue. ???? ✉️: hello@supercast.com

Attract and Engage NEW Podcast Listeners! ???? — Grow your podcast with Trailergram, an ad solution from Amaze Media Labs. Using advanced AI targeting, Trailergram reaches your ideal audience, drives listens, and sends push notifications. Try it!

Apply to New Voices AMPLIFY — New Voices AMPLIFY is a marketing accelerator for independent creators who have an existing podcast and are ready to take it to the next level. Applications are now open! Deadline to apply: December 8

• Remote recording tool Riverside has released a new iOS app.
• Spotify for Podcasters was responsible for 30% of all new episodes published in November, according to Livewire’s data.
• AntennaPod 3.2.0 was released. The Android app has improved accessibility and added a “boost” option in the volume settings.

• Buzzsprout has released the company’s stats for November, allowing us to look a little more closely at the performance of Apple Podcasts since the iOS17 changes in mid September.
  • Comparing August with November, Buzzsprout published roughly the same amount of active podcasts (up by 0.1%), and roughly the same amount of new episodes (down by 0.8%). In spite of a US holiday period, there’s very little change in total production.
  • Total downloads, however, are another story. Total downloads for all apps in Nov are down 16% vs Aug. Splitting those out by app:
    Pocket Casts is up slightly (0.5%) for total downloads.
    Overcast is down 2.6%.
    Spotify is down 14%.
    Google Podcasts is down 15%.
    Apple Podcasts is down 24%.
  • For downloads by countries, the effect of Thanksgiving is clear. The US has dropped to a share of 47.1% of all downloads, down from August’s 49.7%. But in total downloads, all countries have seen falls.
    UK is down 13.1% for total downloads
    Canada is down 14%
    Australia is down 17.9%
    US is down 20.4%.
  • In summary, then: total podcast downloads in November were in decline vs August. Some of that is due to the US's Thanksgiving; but a decrease in downloads is happening in most countries too. And it’s not exclusively an issue with Apple Podcasts: but these numbers show Apple Podcasts is significantly underperforming all other apps.
• We - and the podcast community - would welcome more podcast companies being open and transparent with their data like Buzzsprout is able to. Please.
• OP3 reports that by the end of November, more than two-thirds of all unique listeners using iOS were from iOS 17. For much of the month, though, it was just over 35%; so December may give us even clearer indications.
• The Podcast Index API now has a “top recommended” list for podcasts, using the podroll feature. We wouldn’t mind it if you added Podnews Daily to your podroll, if your podcast host supports it (like Buzzsprout).

• The internet's Arielle Nissenblatt and Ned Donovan have a new podcast - also available in video. Arielle & Ned’s Daily Tips That May or May Not Help You is less than two minutes a day, and "will always have an actionable tip that may or may not help you".
• The Digiday Podcast has started posting a series called "The Oral History of Ad Tech", kicking off with an interview with Brian O’Kelley, the co-founder of AppNexus and Right Media. It's in four parts and starts today.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Simplecast, Cohost, RedCircle, Resound, SALT, audioBoom, Steve Lack: Audio, Podvine, Riverside.fm, Spreaker, Jar Audio, Podchaser, Awesound, Libsyn, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Acast, The Roost, We Edit Podcasts

Silver supporters: Storic Media, Bumper, Magellan AI, The Podcast Haven, ARN's iHeartPodcast Network Aust, Voxtopica, Cloud10, Gilded Audio, Podium , Storyboard, Podfans, Capsho, Jonekiri, Frequency, Huberman Lab, Gumball, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Heartcast Media50, Blubrry, Headliner, Ossa Collective, Castos, Rephonic, Podcastpage, Jam Street Media, Optimal Living Daily, Oxford Road, matchmaker.fm, Diversion Podcasts, Transistor, Sonic Influencer Marketing, Double Elvis Productions, Maps.fm, Rhapsody Voices, Zvook, Wondery, Podcast Taxi, Lemonada Media, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Podigy, Sonix, Revolver Podcasts, Adopter Media, Podcast Movement, School of Podcasting, Lower Street, Edison Research, Signal Hill Insights

Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, The Virtual Couch, Eric Hunley, Liz Covart, Ed Sullivan, Justin Jackson, Jack Rhysider, Lindsay Graham, Karen Jackson, Oh God, What Now, Søren Hugger Møller, Patrick K. Walsh, Mike Rapin, Owen Grover, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Helene Pawlitzki, Steve Stewart, Pete Morgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Jody Avirgan, James Atkinson, Lewis, Erin Harper, Buzz Knight, Stephanie Arakelian, Kerry Donahue, George Mocharko, Bjørn Barfoed Vestergaard, Graeme Klass, We Are Libertarians, Tony Garcia, EarBuds Podcast Collective, Meggan Ellingboe, Andy Bowers, Mohammad Ali, Jeremy McCarter, Rekha Murthy, Stew Redwine, Alan Haburchak, Dave Beasing, Alicia Mackey Huber, Paul Vogelzang, Vanessa Harris, Mary Dooe, Suzanne Schultz, Joanne Phillips, Courtney Reimer, Brandon Schexnayder

Support Podnews, and our industry

Support us - this feed for You

Image: Agustin Mariano Quezada