Socially Unacceptable covers everything in marketing but with a twist. Instead of celebrating the success, we delve into those difficult moments and discover what founders and marketers did in the face of failure.Our hosts, Chris Norton, an award-winning PR blogger since 2007 and founder of www.prohibitionpr.co.uk, a top 10 PR and Social Agency, and business partner Will Ockenden, together have almost 50 years of digital marketing experience, and they uncover the untold stories from marketing experts who have had their share of mistakes and turned them around to inspiring moments.What sets Socially Unacceptable apart?Focus on failures: Instead of solely celebrating success stories, the podcast explores marketing fails, amusing mishaps and scary downfalls.Learning from marketing mistakes: By dissecting real-life fails faced by brand founders and expert marketers, the show offers valuable lessons and insights to avoid similar pitfalls.Insider tips: Guests with extensive experience share practical strategies and industry knowledge honed through navigating challenging situations...
https://prohibitionpr.co.uk/
episode 14: Conquering Media Interviews: Insights and Strategies from Media Trainer Guy Clapperton
Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for an enlightening discourse on media training, strategic communication, and the mastery of interviews. You'll discover how preparation, authenticity, and a clear narrative can make your media encounters not just successful, but also memorable.
We don't hold back as we delve into the world of media disasters and their victims, often politicians like Nadine Dorries who have tripped over their messaging. From the pitfalls of inaccurate statements to the rigors of facing the tenacious questioning styles of journalists like Jeremy Paxman and Piers Morgan, we unearth the importance of composed and effective messaging. Guy offers a unique perspective on how to avoid these common pitfalls, keep your cool, and maintain control of the narrative.
But there's more - we explore how to make interviews more engaging without sacrificing your key messages. Learn how to be interesting, how to use sound bites effectively, and why understanding your audience is key to a successful interview. We touch on the significance of body language and authenticity, and how the right balance can make your interviews more impactful. So lean in, listen, and let's navigate the challenging world of media interactions together with Guy Clapperton at the helm.
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....
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