PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 201: Bridging the Gap Between Business and Politics with Matt Krayton
Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics’ viral “We Just Did” hat worn by President Biden.
Key Takeaways:
- The dos and don'ts for companies entering the political sphere
- The background behind the viral "We Just Did" hat
- When companies should refrain from speaking out
Episode Timeline:
2:20 How Publitics bridges the gap between politics and business
4:40 Why companies have a greater responsibility to weigh in on politics these days
6:40 Political statements must be on brand.
7:35 Companies should understand their core audiences before speaking on political topics.
8:10 When remaining silent is the best choice
10:20 Common misunderstandings that companies have about entering the political sphere
13:00 The LA Dodgers’ recent PR disaster
14:20 We often overvalue the opinions of “very online” people.
16:45 Publitics’ viral "We Just Did" hat
21:45 Internet sleuths made the hat go viral.
23:00 You can't force things to go viral.
This episode’s guest:
• Matt Krayton on LinkedIn
• Publitics' website
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.