Welcome to the Visibility Factor podcast with Susan M. Barber – a show where business leaders and anyone seeking ways to raise their visibility can come to learn how to take action in their own authentic way. It’s time to raise your visibility, amplify your voice and be the confident leader you were meant to be. Each week author, former fortune 500 IT Director turned executive coach, Susan M. Barber will bring you inspiring guests, coaching, tips and tools to empower you to take action so that you can elevate your career and gain new opportunities. Topics about visibility, authenticity, confidence, leadership, impostor syndrome, and career transition will be discussed each week with guests who are amazing leaders and are doing great things in the world. There are so many possibilities to do more than you think you can, so trust yourself and let’s take this visibility journey together!
https://susanmbarber.com/podcast/
episode 92: 92. The Power of Storytelling (with Merri Beckfield)
92. The Power of Storytelling (with Merri Beckfield)
Merri is a technophile by day, and a professor by night. The fusion of her dual careers gives her a unique blend of real-world technology experience and a strong foundation in academia. She has spent years honing her expertise in business intelligence and data management working for the majority of her career in the consumer goods industry for Fortune 500 companies. She is currently teaching both graduate and undergraduate courses at DePaul University. She is a firm believer that knowledge is power and is committed to empowering the next generation of tech leaders with the skills they need to excel.
In this episode:
- Merri shared her favorite definition of ‘Storytelling’.
- Why it is important for professionals to use storytelling with their teams.
- How storytelling can impact visibility.
- We talked about the ways that storytelling can increase personal brand building.
- Real-life examples of successful professionals who effectively used storytelling.
- The role of emotion and authenticity in storytelling.
- Ideas for what to include in a story to make it effective.
- Ways to use storytelling to be more effective on the job.
- Three tips to get started with using more stories in your conversations.
Information on Merri:
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Merri Beckfield on LinkedIn: (in/merri-beckfield)
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This is the Ted Talk that Merri mentions in the episode: Jack Levis: The hardest step in innovation? Looking foolish in front of the crowd
The Book that Merri Recommends:
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Its How We Play the Game by Ed Stack
The Visibility Factor Podcast is brought to you in part by the 90-day Visibility Breakthrough Accelerator program.
Do you believe deep down inside that you can have a bigger career, but you don’t know how to get there?
This 90-day program is a powerful experience that is unique to you and provides dedicated time to focus on your specific challenge. This dedicated time will help you see new possibilities, recognize your strengths, and take away key insights that can be leveraged immediately. Are you ready to create a breakthrough for yourself?
If you are interested in learning more, visit:
- susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
- Check out my website to order my book and view the videos/resources for The Visibility Factor book.
- As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
- You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
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