Go Behind The Numbers for What Matters Most In Business. It‘s an axiom in business that ”you can‘t manage what you can‘t measure.” Business performance and business valuation is all measured by the numbers. While Dave has spent a great deal of time ‘inside‘ the numbers, he has learned that the real stories and lessons-learned occur ‘behind the numbers.‘ Join business valuation expert and best-selling author, Dave Bookbinder and his guests as they go Behind The Numbers to understand what matters most in business. Want to be a Guest? If you or someone you know would like to be a guest on Behind The Numbers, connect with us here: https://linktr.ee/BehindTheNumbers and someone will get back to you about scheduling. If you find the content to be valuable, please subscribe and leave a rating. About Dave: Dave and his team conduct valuations of businesses, intellectual property, and complex financial instruments for a host of strategic objectives. Clients served are companies of all sizes, public and private, in various industries and geographies...
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episode 307: The Creative Side of Artificial Intelligence – Matt Swalley
Today, we are delving into the artistic aspect of artificial intelligence with Matt Swalley, one of the founders and the Chief Business Officer of Omneky.
Omneky serves as an AI-based marketing platform that generates and optimizes personalized advertisement creations to enhance sales across all digital interactions. Utilizing the powerful capabilities of OpenAI's GPT-4, DALLE-2, and their own exclusive algorithms, Omneky's platform empowers clients to analyze the aesthetic preferences of their target audiences and effectively manage a multitude of AI-generated advertisements tailored to drive conversions for each customer profile.
In this episode Matt explains how artificial intelligence is being used in the creative advertising space; the challenges associated with content creation, distribution and engagement; and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
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