PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 202: Creating Authenticity in Reality TV with Frank Carlisi
Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique stories of individuals and companies to create authentic messaging. Here, Frank discusses the importance of authenticity in PR, creating unscripted television, and his relationship with ExV Co-Founder Karen Gamba.
Key Takeaways:
- Frank’s unique relationship with his business partner, Karen Gamba
- The importance of authenticity in PR
- The art of creating authentic unscripted TV
Episode Timeline:
2:00 Frank’s relationship with Karen Gamba
5:00 PR people should strive for vulnerability and connection.
6:20 Helping clients become vulnerable
7:00 When clients are in denial
7:45 How to find new unscripted TV ideas
11:00 The role of luck in unscripted TV
12:00 Finding authenticity in reality TV characters
14:00 Frank’s thoughts on charisma
17:00 The aspirational aspect of reality TV
20:00 Reality as “comfort watching”
22:30 The current state of streaming brands
25:30 The big lessons that Frank has learned from creating unscripted TV
This episode’s guest:
• Frank Carlisi on LinkedIn
• ExV’s Grow Your Business Masterclass
• ExV Agency
Hosted on Acast. See acast.com/privacy for more information.