Discover the secret behind creating a perception of rarity in the wine industry. Join us as "the wine psychologist" Antonia Mantonakis reveals the psychological tricks and marketing strategies that will leave your audience thirsting for more. But beware, the path to success may be more complex than it seems...
Consumers' expectations and their interpretation and the perception that they might have from wine are so much more powerful than the actual sensation. - Antonia Mantonakis
In this episode, you will be able to: