Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. Join the Freakonomics Radio Plus membership program for weekly member-only episodes of Freakonomics Radio. You’ll also get every show in our network without ads. To sign up, visit our show page on Apple Podcasts or go to freakonomics.com/plus.
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episode 29: 29. Greeting Cards
The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day.
- SOURCES:
- Mia Mercado, writer and former editor at Hallmark.
- George White, president of Up With Paper and former president of the American Greeting Card Association.
- RESOURCES:
- 34th Louie Awards - Finalists & Winners, (2022-2023).
- "Season’s (and Other...) Greetings," by Maria Ricapito (Marie Claire, 2020).
- "Hallmark Greeting Cards Have Adjusted to the Digital Revolution," by Trent Gillies (CNBC, 2017).
- "Testimony of Don Hall, Jr. President and CEO of Hallmark Cards, Inc. Before a Joint Hearing of the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and International Security and the House, Postal Service and the District of Columbia" (2010).