Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
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episode 62: Siemens AG Chief Communications Officer, Lynette Jackson
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.
In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.
Join us as we unpack these topics and more with Lynette Jackson.
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Produced by Simpler Media