The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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Unlocking growth with data-driven marketing and creativity
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In this episode of the McKinsey Podcast, we look at how CMOs can combine data-driven marketing solutions with creativity and business leadership to drive growth.
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