PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 204: The Year in AI
AI had a momentous year in 2023 and it was a big point of discussion on the PR 360 podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI development, how it’ll affect the workplace, and its current impact on public relations.
Key Takeaways:
- What is practical AI?
- How to combine AI and human intelligence
- AI’s role in public relations
Episode Timeline:
2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI
4:30 The differences in ChatGPT iterations
8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market
11:25 How are people using AI in the PR world?
14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content
15:20 Tod’s reservations on how ChatGPT will affect his writing career
17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases
19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI’s possibilities in the PR world
25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI work
This episode’s guests:
Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson.
Hosted on Acast. See acast.com/privacy for more information.