Eat For The Planet features conversations with food industry leaders, health and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food.
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#179 - Plantega: Nudge Theory and Plant-Based Food
The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily.
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