Podnews Daily - podcasting news

Visit https://podnews.net/update/2023-podcast-ad-rates for all the links, and to get our newsletter.

• The average cost-per-thousand for podcast ads in 2023 was $22.58, says Libsyn’s AdvertiseCast. That represents a 6% drop year-on-year - a “relatively small decrease which demonstrates the resiliency of the podcast advertising ecosystem.“
  • December’s average, $22.91, was up month-on-month.
• Audioboom paid over $50mn to podcast creators in 2023, according to the company’s look back at the year. The company achieved 1.5bn downloads.
• Remote recording tool Riverside published six podcast trends for 2024, noting that video podcasts are here to stay. Podwritten has also published its six podcast trends - including video podcasts and the benefit of repurposing podcast content.

Classifieds - your job or ad here

Who grew 50% moving from Patreon to Supercast? ???? — Hidden Forces switched from Patreon and grew subscribers 50% in 3 months with a frictionless sign-up experience. Dozens more include FoundMyFitness and Canadaland. Click to see the case studies.

New Year, New You: Prevent Type 2 Diabetes! — Take control of your health this year! Join Dr. BCW on the Preventing Type 2 Diabetes Podcast to hear how changes to diet, exercise and sleep can help prevent diabetes and improve overall health.

• Arcana Audio is hiring for a new daily podcast in Los Angeles.
• Headliner shared data about how podcasters use AI - what they like and what they don’t.
• Nick Hilton wrote a blog: 1 Year On From The Death of Podcasting. He wonders about the long-term role for advertising in podcasting: noting that “advertising spend is increasing but is being spread much more thinly”.

• Simon Willison writes about consistency and “escalating streaks”, looking at the ten-year career of British YouTuber Tom Scott, who has just retired from producing weekly videos.

• From Airwave: History That Doesn’t Suck promises a seriously researched, hard-hitting survey of American history through entertaining stories. A recent episode looked at Christmas in World War I; the show has an average rating of 4.7%
• Marked for Life is new from the makers of Alabama Astronaut - which looked at a set of undocumented songs from the hills of the Appalachians. This new podcast focuses on Cody Coots, a member of the serpent handlers, a widely ostracized organization of believers who've been around for well over 100 years.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Resound, audioBoom, Simplecast, Cohost, RedCircle, Steve Lack: Audio, SALT, Podvine, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Podpage websites, Evergreen Podcasts, Knucklehead Media Group, Disctopia, We Edit Podcasts, Libsyn, The Roost

Silver supporters: Podscribe, Storic Media, Bumper, Magellan AI, Huberman Lab, Cloud10, The Podcast Haven, Storyboard, Gilded Audio, Frequency, Podium , Truefans, Voxtopica, ARN's iHeartPodcast Network Aust, Jonekiri, Capsho, Gumball, Terra Firma Audio, Message Heard, Health Podcast Network, Julep Hosting, Zvook, Transistor, Sonic Influencer Marketing, Podcast Taxi, Oxford Road, Castos, Diversion Podcasts, Optimal Living Daily, Rephonic, Rhapsody Voices, Headliner, Podcastpage, Heartcast Media50, Lemonada Media, Wondery, Jam Street Media, Ossa Collective, matchmaker.fm, Double Elvis Productions, Blubrry, Maps.fm, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Podigy, Revolver Podcasts, Adopter Media, Podcast Movement, Lower Street, Sonix, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Gene Monterastelli, David Lloyd, Matt Wade, Steven Goldstein, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, The Virtual Couch, Eric Hunley, Liz Covart, Ed Sullivan, Justin Jackson, Jack Rhysider, Lindsay Graham, Karen Jackson, Mike Rapin, CESLIE Armstrong, Søren Hugger Møller, Patrick K. Walsh, Owen Grover, Michael Dell, Benjamin Masse, Eric Nuzum, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Steve Stewart, Pete Morgan, Joe Stone, Jody Avirgan, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Lewis, Buzz Knight, Stephanie Arakelian, George Mocharko, Kerry Donahue, Tony Garcia, We Are Libertarians, Bjørn Barfoed Vestergaard, Graeme Klass, Stew Redwine, Charles Spivey, Mohammad Ali, Mary Dooe, EarBuds Podcast Collective, Andy Bowers, Meggan Ellingboe, Alan Haburchak, Rekha Murthy, Jeremy McCarter, Vanessa Harris, Paul Vogelzang, Alicia Mackey Huber, Dave Beasing, Suzanne Schultz, Joanne Phillips, Brandon Schexnayder, Courtney Reimer

Support Podnews, and our industry

Support us - this feed for Fyyd.de