Go Behind The Numbers for What Matters Most In Business. It‘s an axiom in business that ”you can‘t manage what you can‘t measure.” Business performance and business valuation is all measured by the numbers. While Dave has spent a great deal of time ‘inside‘ the numbers, he has learned that the real stories and lessons-learned occur ‘behind the numbers.‘ Join business valuation expert and best-selling author, Dave Bookbinder and his guests as they go Behind The Numbers to understand what matters most in business. Want to be a Guest? If you or someone you know would like to be a guest on Behind The Numbers, connect with us here: https://linktr.ee/BehindTheNumbers and someone will get back to you about scheduling. If you find the content to be valuable, please subscribe and leave a rating. About Dave: Dave and his team conduct valuations of businesses, intellectual property, and complex financial instruments for a host of strategic objectives. Clients served are companies of all sizes, public and private, in various industries and geographies...
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episode 313: Technology in the Modern Buying Experience – Ali Schwanke
How do you know if your investment in marketing is paying off? Today’s guest answers that question and more.
Dave Bookbinder goes Behind The Numbers with Ali Schwanke, CEO and Founder of Simple Strat
Ali Schwanke is the founder of Simple Strat, a Diamond HubSpot solutions partner and B2B
content marketing agency. She’s also the co-host of HubSpot Hacks, the unofficial YouTube
channel for HubSpot tutorials.
Ali is a sought-after speaker, marketing advisor, and podcast guest about HubSpot, marketing
strategy and driving leads and awareness through content across multiple platforms. Audiences
appreciate her no-BS approach and her keen ability to bring fresh ideas and strategies to
marketing and sales teams.
In this episode Ali shares how the use of video shortens the sales cycle, the role of artificial intelligence in content marketing and why building a brand is a strategy for building valuation.
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
???? Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers
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???? Check out www.NEWROI.com for more.
???? Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers
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BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!