The Economics of Everyday Things

Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. Join the Freakonomics Radio Plus membership program for weekly member-only episodes of Freakonomics Radio. You’ll also get every show in our network without ads. To sign up, visit our show page on Apple Podcasts or go to freakonomics.com/plus.

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episode 32: 32. Used Golf Balls


American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links.

 

  • SOURCES:
    • Todd Hutchinson, president and owner of BallHawker.
    • Lashan Wanigatunga, founder of Two Guys With Balls.

 

  • RESOURCES:
    • "BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful Endeavor," Natalie Gilstrap (Clay Today, 2023).
    • "Temecula Golf Ball Diver Nets $100,000 a Year," by Jeff Zevely (CBS8, 2022).
    • "Golf’s Recycled Ball Market is Big Business," by Erik Matuszewski (Link, 2021).
    • "The Inside Story of What the Original Titleist Pro V1 Launch Was Really Like," Andrew Tursky (Golf Digest, 2020).
    • "Head of Golf Ball Retrieval Company Sentenced for Manslaughter After Diving Death at Wales Golf Course," by Alex Myers (Golf Digest, 2017).
    • "Man Dies While Illegally Diving for Golf Balls," by Alex Myers (Golf Digest, 2015).

 

  • EXTRAS:
    • "Greg Norman Takes On the P.G.A. Tour," by People I (Mostly) Admire (2023).


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 January 15, 2024  17m