PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 207: Podcast Therapy with Lauren Passell of Tink Media
Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.
Key Takeaways:
- Podcast marketing tips
- Current trends in podcasting
- Why podcasters need to think more about marketing
Episode Timeline:
1:50 Tink Media's approach to podcast therapy
5:45 The importance of borrowing from other podcast audiences
6:25 The benefits of promo swaps
10:15 Is true crime still king of podcasting?
12:15 Tod's true crime voice
14:30 Why all podcasts need a hook
17:30 Are there too many podcasts?
18:20 Podcasters aren't thinking enough about marketing.
19:35 How Tod marketed the "LA's Own Marineland" podcast
This episode’s guest:
• Lauren Passell of Tink Media
• Feed the Queue podcast
• Podcast The Newsletter
• 100 podcast marketing tips
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Hosted on Acast. See acast.com/privacy for more information.