The Geek Whisperers work every day with enterprise IT professionals. In Season 2 of the show, the grew centers on talking about careers: particularly about the career success of high tech leaders who have navigated the nonlinear career path. Listen, enjoy and please be sure to share. Join John Troyer, Amy Lewis, and Matthew Brender as they share their experiences, stories, and what's worked for them as they do their daily jobs as Geek Whisperers.
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Taxonomy of Marketing Nerds – Ep 78
In this round of Geek Whispering, we invite Leo Leung, VP of Marketing (yes, Marketing) at Scality to discuss his nerd cred. He helps us digest the job titles of 2015 and we rip through all kinds of storytelling at scale.
We bring up:
- How career path are weird
- Past guest Josh Atwell’s CEO of your own career talk
- Content creators public in marketing
- Do we even need marketers?
- Does software sell itself?
- Do you have to touch it / feel it to market it?
- The Marketing leader who prefers to hangout with nerds
- Power of the petting zoo model
- The nerd roles in marketing
- Exposure within small and big organizations
- Reference to past guest Chuck Hollis
Leo was inspired to update Wikipedia on marketing roles after we spoke. His taxonomy is below and the conversation thread is here. The second image thanks to this google result.