The Geek Whisperers work every day with enterprise IT professionals. In Season 2 of the show, the grew centers on talking about careers: particularly about the career success of high tech leaders who have navigated the nonlinear career path. Listen, enjoy and please be sure to share. Join John Troyer, Amy Lewis, and Matthew Brender as they share their experiences, stories, and what's worked for them as they do their daily jobs as Geek Whisperers.
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Authenticity and Engagement at Scale – Ep 77
This week we bite off perhaps more than we can chew, but we go ahead masticate anyway on the topic of social tools and authentic engagement until it turns into something tasty. Can you use new social tools and stay authentic? What implicit and explicit expectations are there with different social channels? How do you keep up a relationship with thousands of people, anyway?
I almost entitled this blog post, “Old Woman Yells At Social Tools” because we start our conversation with Amy upset and shaking her fist at Twitter’s new feature for including multiple people in a direct message, something that was purely one-to-one until now. If there is no other indicator that you are using bulk communication tools, are you deceiving the recipient?
Tools mentioned:
- Traackr
- Little Bird
- Social Bro
- Doodle
- IFTTT
- Nimble
“Marketers. We ruin everything.”
Dunbar’s Number
And you can hear this at the end of the episode, but this is what recording this episode really sounded like: