This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 64: Mission-Driven Branding featuring Kathryn Tuttle
Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer's perspective and the power of branding to make a positive impact on the world.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/misson-driven-branding
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Chapters:
(00:00) Introduction - Kathryn Tuttle
(01:38) Career Shift - Brand Wrangler
(05:54) Don't Accept the Status Quo - Building the Fresh Pet Brand
(09:59) Strategic Planning For Mission-Driven Brands
(14:35) Competition is Rarely the Killer, Lack of Focus Is
(19:34) Marketing Metrics - Measure What Matters
(24:32) Discovering the Power & Impact Brands and Marketers Have
(27:14) Where Marketers Should Spend Limited Resources
(31:43) Positioning a New or Niche Brand For Mainstream Audiences
(34:16) Focus on Who's at the Center - Branding and Marketing at the Same Time
(39:36) Best and Worst About Being a CMO
(42:42) Season of Reinvention & Learning
(44:01) Advice to Younger Self: Check-in and Reassess