Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 4: GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.
GenAI in Marketing. Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies. Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.
- 01:15 Meeting Michael Cohen
- 03:33 The Plus Company
- 08:06 Traditional Approaches to Marketing
- 12:03 The Future of Marketing
- 17:31 Data Augmentin's Role
- 24:46 Data Inputs
- 26:18 The AIOS Product
- 31:39 Algorithms
- 34:03 2 Min Plus Pitch
- 41:13 Aggressive Innovation Roadmaps
- 44:44 Next Marketing Disruption
- 46:33 For Fun
LinkedIn: www.linkedin.com/in/macohen1/
Website: www.macohen.net, https://pluscompany.com
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.