Join Ewan Spence and ESC Insight as they take you on the journey that is the Eurovision Song Contest. From an introduction to the contest and rules, through the songs chosen by each country to backstage at the stadium, this is your unofficial guide to one of the world's favourite television shows, with over 200 million viewers worldwide each year.
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episode 966: Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision's Visual Identity
Every Eurovision Song Contest has a different look (and for a time, a different slogan…). Eurovision 2024 is no different. From badges and pens, to stickers and socks, through billboards and stadium wraparounds, and beyond, designing for the Song Contest is a huge challenge that continues right up until broadcast.
Which is why, after the announcement of 2024’s visual identity, we caught up with Bold Scandinavia’s Sidney Lim, one of the Design Directors behind the process, to have a chat over coffee on all things theme.
Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity
Malmö 2024 will be bathed in the Eurovision Lights. Bold Scandinavia is behind the visual theme of our Contest this year. How did they decide on this look, what happened during the pitching process, and what happens next? Ewan Spence sits down with Design Director Sidney Lim to find out what lies behind the clean and simple building blocks of the Contest.
Discover more about the Eurovision Song Contest ahead of May’s show by listening to the ESC Insight podcasts. You’ll find the show on iTunes, Google Podcasts, and Spotify. A direct RSS feed is available. We also have a regular email newsletter, which you can sign up for here.
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