Thai Movie Podcast

The success of “Sap Pa Rer” has brought to light the potential of the Thai movie industry as a vehicle for soft power. Soft power, a term coined by Joseph Nye, refers to the ability of a country to influence others through cultural appeal rather than coercion. The director, Thiti Srinuan, expressed regret for not understanding this concept earlier, as it could have influenced the film's international distribution and impact.
Government's Role in Promoting Thai Cinema

Prime Minister Srettha Thavisin's administration has been urged to take more concrete steps in supporting the Thai film industry. While the government has shown interest, as evidenced by the Prime Minister and his cabinet watching “Sap Pa Rer,” critics argue that mere publicity stunts are insufficient. They call for more substantial measures, such as funding and policy support, to truly leverage the industry's potential.