PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 209: Trust and Transparency in PR with April White
April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.
Key Takeaways:
- The rise of affiliate marketing
- The new AI crisis
- Transparent client relationships
Episode Timeline:
1:30 April's mission to being PR into the future
2:30 The importance of transparency at Trust Relations
4:30 Trust runs through the entire agency.
6:40 The importance of authenticity in PR
8:10 Brands shouldn't get political out of nowhere.
9:20 Is there a backlash against brands tackling social issues?
11:30 AI and crisis communication
14:30 The rise of affiliate marketing
17:00 Will affiliate marketing reduce the public's trust in journalism?
18:20 How paywalls are affecting ROI
19:45 Facebook's crackdown on news articles
22:20 April’s philosophy on thought leadership
23:50 April's two podcasts
This episode’s guest:
• April White on LinkedIn
• Trust Relations
• Email: April@Trustrelations.agency
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Hosted on Acast. See acast.com/privacy for more information.