Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.
https://mentored.com.au/homepage/shows/the-mentor/
#429 Elevating the Lows, Soaring the Highs: Jess Sepel's Vision for JS Health
Nutritionist Jess Sepel and her husband and CEO Dean Steingold co-founded JS Health Vitamins. Jess has been open about her struggles with food, body dysmorphia, and negative body image through her blog since her early 20s. What started as a personal narrative in 2012 has transformed into a successful wellness brand.
JS Health Vitamins offers a range of popular products, such as Hair + Energy, Skin + Digestion, Detox + Debloat, and Vitality X + Collagen. However, the brand faced a crucial moment in late 2022 when the TGA issued a $26,640 fine for unlawful advertising. This incident highlights how Jessica dealt with this setback, protected the brand and collaborated with her team to overcome it.
Explore Jess' marketing strategies, her thoughts on the ever-changing wellness market, and the art of differentiation in this competitive industry.
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Hosted on Acast. See acast.com/privacy for more information.