PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 210: Effective Crisis Communication Strategies with Howard Waterman
Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.
Key Takeaways:
- Crisis communication strategies
- Signs of an impending crisis
- The state of PR in 2024
Episode Timeline:
1:55 What has Howard been up to since his last appearance on the show?
3:45 What does PR look like in February 2024?
5:00 Why the CEO should work with junior and senior agency members
7:20 Howard's '3-Legged Stool' strategy
10:00 The "early warning signal" in crisis communications
12:45 Clients must understand that PR is a 24/7 business.
14:30 The new AI crisis problem
16:30 What are some examples of how to manage a crisis?
23:00 Howard's concerns about AI
25:00 Can regulators rein in AI?
This episode’s guest:
• Howard Waterman on LinkedIn
• The Waterman Group
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Hosted on Acast. See acast.com/privacy for more information.