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episode 225: Shifting to SEO Testing Focus + New Schema & Proximity Test: SEO Vault Episode 225
Highlights From The Episode:
- Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:
- Local proximity test
- YouTube strategy for local rankings
- Anchor text of local for geographical relevance
- They also discuss advanced techniques such as:
- Domain authority stacking
- Entity stacking
- Use of terms like link wheels and broken link wheels.
- They show the importance of defining terms in SEO and the relevance of different contexts.
SEO Discussion:
0:00 Introduction
03:08 Cross linking and Google stacking tests in the Local Proximity Test
09:29 Testing the Anchor Text of Local for Geographical Relevance
13:14 Discussion on Correlation vs Causation
23:41 Schema Markup and Topical Relevance
31:59 Difference between white label and arbitrage
35:05 Importance of relevance and context in SEO
44:14 Upcoming tests and video recaps
45:06 Closing remarks