The Cheat Code

Every Wednesday, join three music industry GOATS on The Cheat Code Podcast as they strive to change the game. Designed for artists and anyone in or aspiring to be in the music business, this podcast is a must-listen. Meet our extraordinary hosts: Ferrari Simmons (Music Director/DJ/Curator/Influencer), Wendy Day (the undisputed champion of the culture), and Rapjuggernaut (master strategist/culture ambassador). Get ready to expand your knowledge and learn valuable insights from the best in the business. Tune in now and level up your music industry game!

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episode 98: Before You Go To Radio


In this episode, we kick things off by showcasing some amazing Champa Bay merchandise from our friend Aych302. We're all about supporting fellow creatives, and Aych's work is nothing short of impressive.

As we gear up for the big game on the horizon and the excitement of All-Star Weekend, we dive into the world of advertising, particularly Super Bowl commercials. We challenge our listeners, known as the "coderz," to watch those commercials and take notes. Why? Because scaling your brand through commercials is a powerful strategy. We'll dissect what these big brands are doing right and how you can apply their techniques to connect with your fans on a larger scale.

Ferrari shares his thoughts on dubplates, a fascinating way for artists to add their name to a song and make connections with influencers and tastemakers in their local music scene. It's an invaluable asset for musicians looking to expand their reach.

But we also touch on a sensitive topic in the music industry – the necessary work. What happens when artists aren't willing to put in the essential effort? We dive deep into this issue and share our frustrations.

Finally, we get into the radio spins game, discussing what it means to get your song on the radio and the key steps to keeping it there. We'll reveal the best-kept secret in the radio business that can make all the difference.

Tune in to Episode 98 for an insightful and engaging discussion about the music industry, branding, and what it takes to succeed. ???????? #CheatCodePodcast #MusicIndustryInsights #SuperBowlCommercials 

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 February 7, 2024  16m