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episode 1754: The growth of podcasting in Latin America

[transcript]


This podcast is sponsored by Magellan AI. No more searching Instagram and YouTube for the right contact – scale your buys at the click of a button with Instant Intro from Magellan AI

Visit https://podnews.net/update/latin-america-growth-for-podcasting for all the links, and to get our newsletter.

  • By 2027, there will be more podcast listeners in Latin America than anywhere else in the world. In the latest of our global podcast market spotlights, David R. González from Genuina Media looks at The State of Podcasting in Latin America, with data from across Latin America and beyond.
  • Brené Brown is bringing her former Spotify podcasts to VOX Media. Unlocking Us and Dare to Lead will be available on all platforms, and new seasons of both will be launched within the month. It’s the second Spotify exclusive to find a new home in two days; yesterday, Meghan, the Duchess of Sussex, signed with Lemonada.
  • It’s only the middle of the month, but we’ve already beaten last year’s number of respondents for the Podnews Report Card. However, if you’ve not taken part yet, please give us your views on the large podcast platforms: they are read by each of them to help understand how they’re doing. Hear the results at Evolutions by Podcast Movement this March.

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Podcast growth engine for agencies — ATTN Production and Promotion Agencies: you can now white-label Amaze Media Labs’ industry-leading audience growth products and resell them to your clients. Reach out to brett.sklar@amazemedialabs.com

  • CanadaLabs has been launched by CanadaLand - an initiative for Canadian journalists to help them learn, network, build skills and careers, and develop audiences. It is launching with a local correspondent audio contest, an audio journalist fellowship program, and a set of events and workshops.
  • Podbean has launched Podbean AI, a set of AI enhancements for its podcasters, from EQ balancing and noise reduction to transcripts and chapter generation.
  • PodFest Cairo has been announced for Saturday March 2. Latif Nasser, co-host of Radiolab, and Jasmin Bauomy from TRZ Media are among the speakers.
  • Acast’s CEO, Ross Adams, has posted his positive thoughts about the creator economy and podcasts. Acast is to work with Next Broadcast Media to grow podcast monetisation in the Middle East and North Africa.
  • AdsWizz has added “synthetic voice ads” to AudioGO, the company’s self-serve platform for smaller businesses.
  • Analytics and research platform Veritonic has announced Brand Lift Pulse, a tool that provides brands with access to actionable awareness, favorability, use, intent, and recall data for audio campaigns of all sizes.
  • Audiohook has announced a collaboration with Sounder for episode-level contextual targeting. The tool moves beyond show genres to pinpoint contextually relevant episodes within podcasts – regardless of the show’s declared genre.
  • Transistor has added a new “recommended vendors” directory to help people find podcast editors, producers, marketing agencies, and other companies.
  • If it’s not got an RSS feed, it’s not a podcast - so say two-thirds of podcasters, according to a survey for The Podcast Host.
  • In the UK, production company Listen has shared its experience making “a visualised podcast”.
Tips and tricks
  • How do the upcoming Apple Podcast transcriptions work? We’ve got all the information.
  • Want to embed a podcast player on your website? You should be using Podpage obvs; but here are some alternatives.
People News
  • Daniela Reyes has been hired by Ausha as the podcast host’s Head of Product Marketing.
  • Kate Wallinga, the host of Ignorance Was Bliss, died on Saturday. The family have a GoFundMe to help with her medical fees.
Podcast News
  • What is Owed? is new from PRX and GBH today, exploring what reparations look like in America’s leading cities. The podcast starts in Boston, America’s ‘cradle of liberty’ and the capital of the first state to legalize slavery. It's hosted by GBH News political reporter Saraya Wintersmith.
  • Also, MSNBC's Into America debuts Uncounted Millions: The Power of Reparations today. Hosted by Trymaine Lee, the show explores an American family’s story told across many generations – from slavery to freedom, through times of both war and peace.
  • The After Party: a TSF Network Podcast is the newest show from the That Sounds Fun Network - which is also celebrating ten years of the That Sounds Fun podcast, and three new shows. The After Party is a mix of purposeful and encouraging episodes from across the network's collaborative community of podcast shows.
  • The award-winning medical storytelling podcast The Nocturnists is returning for a new season today. Recorded live in Minneapolis at the Parkway Theatre, there are seven personal stories from frontline clinicians on the theme of rebirth - themes of loss, love, discovery, and serendipity.

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 February 15, 2024  4m