The Visibility Factor

102. Street Smart Safety for Women

LAURA FROMBACH was introduced to technology in the U.S. Army working on Pershing nuclear missiles. Having spent much of her career as a technologist and engineer with IBM, HP, FedEx, Coca Cola Enterprises, Lenovo and others. A turning point in Laura’s life was the ‘aha’ moment when she correlated her mother’s mental illness to domestic violence. She advocates for local domestic violence shelters. Laura was one of the featured speakers at the TEDx Eustis conference and speaks on women’s safety.

JOY FARROW is a retired Deputy Sheriff with twenty-eight years of experience. She worked road patrol in Pompano Beach, FL, and faced every situation imaginable. After the 9/11 tragedy, Joy transferred to the Fort Lauderdale/Hollywood Int’l Airport with the Broward Sheriff’s Office to focus on the safety of air travelers. In 2017, Joy assisted with the aftermath of the mass shooting at the Airport. She has received numerous letters of commendations & several lifesaving awards.

In this episode:

• Laura shared her experiences in the Army and working as a technologist at big tech companies.
• She spoke about her aha moment when she realized that her mom’s mental illness was tied to domestic violence.
• We talked about their new book Street Smart Safety for Women and what led them to write the book.
• She shared tips on how to handle dating in the online space, helping them to trust their intuition and what to do to be safe.
• She talked about the invisible cages that women who are in domestic violence situations will experience.
• She defined what “love bombing” is and how to be aware when things may change.
• Laura shared what she and Joy hope the book will do for women.

Information on Laura and Joy:  

• Order their book: Street Smart Safety for Women by Joy Farrow and Laura Frombach

• Resource Laura shared: What Aimee Says – AI tool trained to help support women in domestic violence situations.

• Social Media Links: StreetSmartSafety.org

The Books that Laura and Joy Recommend:

• The Worlds I See by Dr Fei-Fei Li

• The Truth About Lying by Stan Walters

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