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• A new place to listen to podcasts? Podcast host Podeo is to distribute its podcasts in imo, a call and message app used by more than 200 million people. The app also has audiobooks and more content in Bengali and Saudi.
• Spotify’s Megaphone is now an associate member of ACPM, one of France’s podcast measurement services. ACPM’s January 2024 numbers show the top ten publishers increased downloads by 14.9% year-on-year - Android has more than a 70% market share in the country, so no iOS 17 issues there.
• ToneDen’s “podlinks”, which use the podlink.to domain, stopped working late last week (along with some other .to addresses of theirs). The company, which is owned by Eventbrite, has not responded for comment; it seems to be a DNS issue.

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• Avant Haüs Media has launched The Women’s Podcast Industry Network, a membership network focused on podcast execs and professionals and their well-being.
• Poor audio mixing makes an ad less effective, says a new piece of research from Veritonic. Poorly-mixed audio means more negative thoughts towards the brand, it says.
• Spreaker has launched Supporters Club, a monthly subscription service.

• The Journal of Marketing Research shows that incentives boost reviews. The research tested eight experiments with more than 4,000 people: even modest incentives work.
• The Secret Recipe For The Best Podcast Trailer (Podcastle)

• Buzzsprout has just rolled out YouTube as a supported destination in their Directories page, with six steps to get your podcast listed. In Buzzcast this week, a debate as to whether Spotify and YouTube are good for podcasting or not.
• Greenpeace UK and Crowd Network has launched a podcast, Oceans: Life Under Water. "Created to help save the planet, the podcast couldn’t be further from what you might expect from a branded podcast," we're told - the show explores our blue planet's breathtaking beauty, extraordinary creatures and the dangers that threaten them.
• It’s easier than ever to launch and produce a podcast. But it’s never been harder to grow one. Jeremy Enns and Justin Jackson have launched Podcast Marketing Trends Explained, looking at the data about marketing and growing your podcast.
• Casefile Presents: The Easey Street Murders is new from the Australian true crime show Casefile, and ARN's iHeartPodcast Network Australia. The show unravels one of Australia's most haunting cold cases - an unexplained murder in Collingwood. It's presented by journalist and author Helen Thomas.
• Nancy Mello has found more than a hundred lost pets, and knows everything about the real, tangible connections between pets and their owners. Creature Preacher is new today: for heartfelt conversations with pet owners to revealing chats with the pets themselves, the podcast promises an intimate exploration of the animal psyche.

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