Slow Burn illuminates America’s most consequential moments, making sense of the past to better understand the present. Through archival tape and first-person interviews, the award-winning series uncovers the surprising events and little-known characters lurking within the biggest stories of our time. Want more Slow Burn? Subscribe to Slate Plus to immediately access all episodes of Slow Burn (and your other favorite Slate podcasts) completely ad-free. Plus, you’ll unlock subscriber-exclusive bonus episodes that bring you behind-the-scenes on the making of the show. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit slate.com/slowburnplus to get access wherever you listen. Season 8: Becoming Justice Thomas Where Clarence Thomas came from, how he rose to power, and how he’s brought the rest of us along with him, whether we like it or not. Winner of the Podcast of the Year at the 2024 Ambies Awards. Season 7: Roe v. Wade The women who fought for legal abortion, the activists who pushed back, and the justices who thought they could solve the issue for good. Winner of Apple Podcasts Show of the Year in 2022. Season 6: The L.A...
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Decoder Ring: The Gen X Soda That Was Just "OK"
Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we’re going to ask how Coca-Cola, a company predicated on the idea that soda is more than ‘OK,’ ever bankrolled such a project. It was either a corporate attempt to market authenticity or a bold send-up of consumer capitalism; a project that either utterly, predictably failed or, perhaps more surprisingly, almost succeeded.
This episode was written by Willa Paskin. It was edited by Jenny Lawton. It was produced by Willa Paskin and Katie Shepherd, along with Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
You’ll hear from Sergio Zyman, Brian Lanahan, Robin Joannides Lanahan, Charlotte Moore, Peter Wegner, Todd Waterbury, Dustin Ness, and Matt Purrington.
Special thanks to David Cowles, Art Chantry, Seth Godin, Jeff Beer, Gabriel Roth, Mark Hensley for all the OK Soda commercials and Mark Pendergrast, whose book For God, Country, & Coca-Cola was indispensable.
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