This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 67: Content Marketing Simplified featuring Dana Herra
How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/
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(00:00) Introduction - Dana Herra
(01:21) Where Should a Marketing Team Start?
(02:23) Foundations of a Solid Content Strategy
(04:06) Content Vs. Ads
(07:52) Content Marketing is Emotional
(14:13) Consistency in Branding
(16:12) People Don’t Remember
(21:40) Finding Brand Voice
(27:27) What Is a Thought Leader?
(31:31) Spending Time to Make Time
(37:20) What Advice Has Stuck With You
(39:47) There Are No Hard and Fast Rules
(41:32) Advice For Your Younger Self
(43:33) Outro - Dana Herra