Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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How Anthropologie is Marketing to the Next Generation of Consumers
In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…