HempAware Radio

Expanding upon and spreading awareness about the Benefits, Uses, History, and Future of the God-given gift of life known as Cannabis Hemp! We are on a mission to help hemp entrepreneurs and hemp companies around the world succeed through marketing, branding, and education that works.

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episode 120: An Essential Hemp Story: Ron Alcalay Reveals the Vital Hemp Journey


Welcome to another episode of HempAware Podcasts!

In this episode, our host Tyler Hemp interviews Ron Alcalay, the creator of Vital Hemp, a Southern California-based lifestyle and hemp clothing brand.

Who is Ron Alcalay?

Ron Alcalay, of VitalHemp Clothing Company, is the eldest son of Jewish immigrants and grew up in LA.

He got into trouble during his teenage years, but his parents sent him to a prestigious prep school to straighten him out.

He went on to attend Brown and followed the path expected of him as the eldest son.

Ron shares his journey as a hemp entrepreneur, discussing the challenges, successes, and epiphanies that have shaped his path.

From overcoming stereotypes and misconceptions to creating eco-friendly, high-quality hemp clothing, Ron's insights and experiences offer a fascinating look into hemp entrepreneurship.

Join us as we explore the vital role of hemp in creating a sustainable future, the unique features of Vital Hemp products, and the critical message Ron has for the world.

Tuned in for a thought-provoking and inspiring conversation!

Overview of the show (Timestamps)

00:00 Ronnie creates eco-friendly hemp clothing brand. Influential.

05:41 Taught writing and film at Berkeley and beyond.

10:46 First time experience at a hemp store.

17:25 Successful cross-country journey leads to new connections.

26:19 Promoting hemp education and its benefits globally.

28:58 Transitioned from sales to becoming a designer.

33:10 Hemp vs. cotton: Sustainable, pesticide-free, water-efficient.

39:10 Missed opportunities in marketing, facing hiring challenges.

43:58 Transitioning from business leadership, low inventory.

53:15 Stylish, affordable, USA-made hemp clothing brand.

54:16 Chose LA for quality and durability.

01:02:59 Hemp's uses and benefits surprise and impress.

01:08:21 Protect and respect the planet for all.

01:12:15 Gratitude for teaching and sharing love legacy.


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 March 5, 2024  1h13m